What started as a business idea in 2005 by entrepreneur Paul Sarfati has grown into the Bamba Experience Group, a multifaceted travel company with a portfolio of specialist brands. Co-founded with Arturo Martinez, the company was inspired by Sarfati’s experiences, including a year-long backpacking journey at 18, and his studies in entrepreneurship at Babson College. Initially focusing on independent and experiential tourism, the company evolved into Bamba Travel, catering to adventure-seeking travelers. Instead of diversifying a single brand, the group opted to create separate businesses targeting specific travel market segments.
The group ventured into destination management in 2008, establishing operations in Mexico and Peru under Be DMC, which includes Be Mexico and Be Peru. These entities provide local expertise to tour operators and travel companies. The expansion continued in 2013 with Urban Day Trips, focusing on short, locally oriented travel experiences. Further adaptation came in 2020 with the launch of Baboo Travel, designed to connect travelers with Local Experts and streamline tailor-made travel processes using technology. In 2026, Viajando Juntas was introduced to offer curated small-group journeys for women, emphasizing intimate, community-based travel.
Bamba Experience Group’s portfolio now spans several distinct travel sectors. Bamba Travel emphasizes independent, experiential, and adventure travel. Be DMC, through Be Mexico and Be Peru, offers destination management services. Urban Day Trips specializes in locally focused excursions, while Baboo Travel integrates Local Experts and technology for customized trips. Viajando Juntas caters to women travelers seeking shared experiences in small groups. Sarfati notes that the company’s evolution aligns with shifting traveler expectations and the need to constantly adapt its business model.
Technology plays a crucial role across the group’s businesses, with AI-enabled systems supporting customer inquiries, itinerary planning, bookings, and communications. Sarfati emphasizes that technology is intended to enhance rather than replace human interaction in travel. This strategy reflects a broader trend in tourism, where digital convenience is paired with human expertise for complex itineraries and personalized services.
Over two decades since its inception, Bamba Experience has transitioned from a single adventure travel concept to a collection of specialized businesses addressing various segments of the tourism industry. This development showcases a strategy focused on market specialization, where individual brands meet specific traveler needs while shared technology and expertise support the entire group. The company continues to align its offerings with current tourism trends, such as experiential travel, customized itineraries, and community-based group experiences.
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